Hi there! I’m
Ignatius Ferreira
I am a Senior UX Designer with 10+ years of experience. I have a strong track record of transforming complex systems into seamless, user-centered experiences across various industries including Hospital Groups, Aviation, E-Commerce, B2B Services, Banks, and Telecommunications. I have led design teams in creating innovative and intuitive solutions that effectively balance user needs with business goals. I thrive in cross-functional teams and enjoy pushing the boundaries to deliver impactful digital products that solve real-world challenges.
Trusted by Leading Global Brands
From financial services to healthcare and telecommunications, I’ve had the privilege of partnering with diverse industries to deliver impactful user experiences that drive results.
Selected work
Here is a sample of user-centric design initiatives I’ve worked on.
Heineken
Heineken’s eCommerce platform relied on call centers and manual processes, causing inefficiencies and slowdowns. To enhance customer experience and boost conversions, they needed a user-friendly digital solution that streamlined the journey, eliminated friction, and worked seamlessly across mobile and desktop platforms.
Life Healthcare
Life Healthcare, one of the largest private hospital groups in South Africa, was facing significant challenges with its Clinical Information System (CIS). The outdated system was inefficient, leading to frustration for doctors, nurses, and administrative staff who needed quick and seamless access to patient information.
Emirates SkyCargo
The goal was to redesign Emirates SkyCargo’s website, addressing poor desktop and mobile responsiveness, cumbersome user flows, disorganized navigation, and unclear content hierarchy to enhance usability and drive business growth.
Emirates Airline
Self-Service Kiosk (SSK)
Many self-service kiosks fail to meet accessibility standards, excluding a significant segment of users. Emirates faced this issue and sought to create a more inclusive, user-friendly experience.
Emirates App POC
Emirates sought to transform their app from a simple booking tool into a comprehensive travel companion. Our team delivered a Proof of Concept (POC) in 3 weeks, highlighting 12 critical features, to pave the way for a full redesign.
Emirates Courier Xpress
Emirates expanded into express logistics by launching Emirates Courier Xpress, a door-to-door service leveraging its global flight network, providing a premium experience for both B2B and B2C customers.
marhaba
Marhaba Airport Services UX/UI Overhaul. Marhaba aimed to revamp its digital booking platform to address usability issues, improve booking management, and strengthen its position as a global leader in airport concierge services.
Yalago
Yalago, a B2B service in the travel industry, connects hotel and travel services from suppliers to resellers such as OTAs, travel agents, and airlines. The goal was to redesign their website for two primary user groups: travel operators seeking services and suppliers aiming to partner with Yalago, with a focus on usability and dynamic interaction.
UX Process
I prioritize understanding user needs and aligning them with business goals to create meaningful solutions. Through iterative sprints, I refine and adapt designs based on user feedback, ensuring a seamless experience. My flexible process allows for innovation within constraints, always putting people first while driving business results.
Endorsements
What people say about working with me.
Jonathan Copeland
Senior Designer @ Microsoft
Ignatius puts in the hours to help other people reach their potential, be it in one-on-one coaching calls, hundreds of design critiquing comments, or in finding the good in what you have done and encouraging you for it. Working alongside him I always felt like things would be ok, and that I was adding to the team and growing as an individual. He is kind and authentic, and a blessing to people that work with him. I would be happy to recommend Ignatius as a designer, and especially as a teacher and leader.
Shaun Van Der Westhuizen
Product Manager
@ Old Mutual
I worked with Ignatius (Iggy) on a transformation project, where we focussed on crafting industry-leading and rewarding UX processes. Iggy’s professional and structured approach meant that we were able to meet our deadlines. He has a unique ability to positively balance his analytical mind, while constantly being innovative and creative. He’s able to grasp complex information in a short period of time – and transform it into exciting and unique experiences. I would seriously recommend him for any ‘out-of-the-box’ UXD engagements. A great guy and a strong addition to any team.
Daran Mayhew-Ferreira
Senior UX Designer @ Amazon
Ignatius is a multi talented, diligent & conscientious designer. He is equally at home with crafting high quality user interfaces as he is in performing user research tasks. He has a deep passion for learning and is dedicated to doing the best work, not only for himself, but to deliver great value to his clients. Ignatius is easy to work with, responds well to direction and actively seeks out feedback. His colleagues also enjoy his unique sense of humour. I expect big things from Ignatius in the future as he continues to grow in his career in experience design.
Ignatius Ferreira (UX) 